Coordinator-PR/Marketing I
- UK King's Daughters
- Integrated Communications
- Ashland, KY
- PRN - Days
- Support Services
- Req #: 22273
Summary
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JOB SUMMARY
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Coordinates marketing, communications and public relations initiatives for the health system in conjunction with overall marketing/PR tactics and strategies.
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DUTIES AND ESSENTIAL FUNCTIONS
- Identifies positive stories involving patients, providers and the health system. Conducts interviews; writes and edits news releases, feature stories, publications, internal and external blogs, and web content; produces videos.
- Stays abreast of Social Media developments. Actively promotes the King’s Daughters brand and service lines through Social media, including but not limited to Facebook, Twitter, LinkedIn, Team KDHS, and Instagram. Analyzes results and provides feedback to improve digital and Social Media performance and presence.
- Designs publications, traditional and online advertising, fliers, brochures, signs, banners, invitations and other materials.
- Assists in photography and videography, including Facebook Live.
- Buys online, print, radio, outdoor and TV advertising as required within established budgets. Keeps record of placements, tracks spending and reports to Director. Coordinates advertising-related sponsorships.
- Coordinates and promotes special events. Flexes work hours/shift to ensure coverage of Health System activities. Represents King’s Daughters at community events and on committees as assigned.
- Stays current with developments in the marketing/communications profession; completes mandatory training; and complies with work rules and safety regulations.
- Provides a high level of customer service.
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EDUCATION/LICENSE/CERTIFICATION/OTHER REQUIREMENTS
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Minimum requirement:
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Bachelor’s degree in public relations, journalism, marketing, or communications.
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Three or five years’ experience.
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Excellent creativity, organizational and communication skills with the ability to manage several projects simultaneously.
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Adept at written and oral communication. Spelling and grammar skills are essential. Knowledge of AP style is desired.
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Experience in desktop publishing with solid skills in Adobe Creative Suite programs (Photoshop, Illustrator, InDesign, Acrobat) and Microsoft Office (Word, Excel, PowerPoint) required.
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Able to meet both short- and long-term deadlines, often under pressure.
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Preferred qualifications:
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Familiarity with Content Management Systems (CMS)
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Familiarity with video editing software, such as Final Cut or Premiere Pro, a plus.
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WORKING ENVIRONMENT
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Works indoors in an office/clinic setting
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The noise level is usually moderate
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Occasional travel to offsite locations.
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PHYSICAL DEMANDS
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Constantly required to maintain a stationary position behind a computer.
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Frequently required to move about inside the department.
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Constantly required to communicate telephonically and face to face with colleagues and customers.
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Constantly required to operate a computer and telephone.
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Constantly required to lift and/or move up to 10 pounds.
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Frequently required to lift and/or move up to 25 pounds.
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Occasionally required to lift and/or move up to 50 pounds
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Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and depth perception
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