Marketing Specialist

At UK King's Daughters, we’re not just a healthcare facility — we’re a family of dedicated professionals who share a passion for making a meaningful difference in the lives of our patients. We’re more than just a place to work; we’re a place to grow, thrive, and contribute to our community.

Job Description:

Job Summary

Responsible for developing and executing marketing and brand strategy initiatives to support clinical service lines and programs. Coordinates business development, outreach initiatives, and communication efforts to drive patient volume and revenue growth. Builds and maintains strategic relationships with internal and external partners to advance organizational goals. Implements and manages marketing programs, including research, advertising, publications, and online presence. Ensures effective communication and promotion of services to enhance brand awareness and community engagement.

Essential Functions

• Develops and executes marketing plans aligned with strategic goals and budgets.

• Coordinates interdisciplinary teams to assess needs and implement marketing strategies.

• Leverages healthcare marketing expertise to conduct assessments and identify opportunities.

• Ensures compliance in developing patient stories and marketing materials.

• Manages and executes marketing programs across multiple channels and platforms.

• Represents UK HealthCare to external stakeholders and manages strategic outreach initiatives.

• Advises leadership on best practices, operational improvements, and market trends.

• Analyzes market and project data to measure initiative effectiveness and inform decisions.

• Develops and manages program marketing budgets, ensuring compliance with policies.

• Performs other duties as assigned.

Education Requirement

Bachelor’s degree in marketing, business administration, or a related field

Experience Requirement

2+ years of experience in marketing, business administration, or a relevant area

An equivalent combination of education and experience may be considered.

All experience must be paid and in the same related field.

Part-time and PRN experience will be prorated based on hours worked per week.

Volunteer work and internships for academic credit are not counted.

Certifications & Licensures

N/A

Working Conditions

A. Lifting, pushing, and/or pulling objects up to 50lbs: 2. Occasional (< 10% of the time)

B. Lifting, pushing, and/or pulling objects over 50lbs: 1. Never

C. Standing or walking with objects up to 10lbs: 2. Occasional (< 10% of the time)

D. Standing or walking with objects up to 25lbs: 1. Never

E. Sitting at computer workstation for extended periods: 3. Intermittent (10% - 50% of the time)

F. Risk of back injury from moving, lifting or positioning patients, equipment, or materials: 1. Never

G. Repetitive motion: 3. Intermittent (10% - 50% of the time)

H. Working at heights above 4 feet: 1. Never

I. Working in confined spaces: 1. Never

J. Risk of injuries from use of equipment on the job: 1. Never

K. Job-related travel: 2. Occasional (< 10% of the time)

L. Loud noises: 1. Never

M. Temperature extremes: 1. Never

N. Hazardous chemicals and fumes including waste: 1. Never

O. Radiation: 1. Never

P. Burns: 1. Never

Q. Cuts/Punctures: 1. Never

R. Bloodborne/airborne pathogens: 1. Never

S. Recombinant DNA or viral vectors: 1. Never

T. Combative/violent people: 1. Never

U. Animal handling (including carcasses): 1. Never

V. Please specify other(s) and amount of exposure (i.e. Occasional, Intermittent or Regular): N/A

Physical Demands

This position requires intermittent sitting at a computer workstation for extended periods of time; performing tasks with repetitive motions (such as typing); and occasionally standing or walking with objects weighing up to 10 pounds; and lifting, pushing, and/or pulling objects weighing up to 50 pounds.

Additional Job Descriptions

N/A

Department:

Integrated Communications

Shift:

Days (United States of America)

Time Type:

Full time

Address:

2208 Lexington Avenue

City, State:

Ashland, Kentucky